They burned the beans

What do you do when your coffee bean factory burns the beans?

I say the first time it happened the conversation went something like this;

            “Oh, no! We burned the beans!”

            “Ahhh, crap! That’ll really tank the bottom line this month.”

            “Jeeze, look at them. They’re almost black.”

            “I know; we’ll call them something.”

             “YES!”

            “How about French Roast?”

            “Hell yes. We’ll even charge a little more.”

And that is how and why we came to buy and drink that stuff.

My wife actually likes it.

But then again, she’ll even eat burnt toast.