What do you do when
your coffee bean factory burns the beans?
I say the first time
it happened the conversation went something like this;
“Oh,
no! We burned the beans!”
“Ahhh,
crap! That’ll really tank the bottom line this month.”
“Jeeze,
look at them. They’re almost black.”
“I
know; we’ll call them something.”
“YES!”
“How
about French Roast?”
“Hell
yes. We’ll even charge a little more.”
And that is how and
why we came to buy and drink that stuff.
My wife actually
likes it.
But then again, she’ll
even eat burnt toast.
