They can make a tie sound like a win

The advertising business has a clever way of using the English language.

When you read, or hear someone say:  “There are none better.”  It probably means theirs are exactly the same as everyone else’s.  Think about it.

The same goes for statements like: “No one can help you more than we can.”  Or: "You won't get a better deal."  Or: “There isn’t a faster acting pill, cough syrup, lotion, hair restorer, laxative, etc, etc.”